There’s been little in the way of actual results, reviews or case studies for a complete Google Smart Shopping review online.
Now, I assume that if you’ve bothered to click on a link that says ‘Google Smart Shopping Review’ that you’re thinking of making the switch over from regular Shopping campaigns, or that you feel you’re not getting much joy, having switched over from regular Shopping campaigns.
So, I won’t bore you too much with all the usual guidelines and best practices right off the bat. I will however tell you exactly what I did after the results and save the guidelines for after. Hopefully this will then help answer the question, do google smart shopping campaigns work?
Setting the scene
My client in focus is My Pet Warehouse. They are Australia’s largest online pet retailer with over 7,000 SKUs.
Their dispatch centres in 4 key states of Australia; New South Wales, Victoria, Queensland and Western Australia allow them to reduce the cost of shipping and serve their customers faster.
I have been working with them since 2013 and Google Shopping has been critical to their success and growth.
The Results
Date Range Comparison: We will compare the first 9 days of January 2019 (Smart Shopping running only) vs. the first 9 days of December 2018 (Standard Shopping running only).
- Revenue increased by 89.31% to $45,368
- Transactions increased 84.62% to 552
- Conversion rate increased by 39.05% to 2.99%
- Clicks increased by 27.68% to 16,685 and cost increased by 30.63%
- ROI increased by 59.60% to 488.58% (exc. Australian GST)
Not too shabby hey?
So, is there much to it? No, not really, it was quite simple in comparison to standard shopping campaigns, so let’s dive in.
How to set up Google Smart Shopping campaigns
This example assumes that you have a feed. For those of you that don’t, I will leave someone useful links at the end of this article.
- Enable value for the conversion goal in analytics, and ensure that it is being reported in Google Ads
- Campaign Set Up – simply go to your account, select the campaigns tab, and select ‘Sales’ as your goal, and Google will guide you through the rest.
And that’s really all there was too it.
Now, I have seen differences in other accounts so try it, and if it doesn’t work, you can always set a target ROAS at a level you’re happy with.
Resources
About Smart Shopping Campaigns – Google
Google Smart Shopping: Everything You Need to Know – Wordstream
Google Smart Shopping Campaigns: a Complete Guide – DataFeed Watch
Setting up your product feed – Google Merchant Centre Help
Thank you for reading, I intend this to be a work in progress as I get more data, but I ‘m interested to hear your thoughts and results in the comments below.
