UKTotal Source
Driving Efficient Growth Through Strategic Google Ads Management
Results
169%
Increase in ROAS across a 3-Year Optimisation Strategy
56%
Reduction in Spend While Maintaining Strong Conversion Value
Overview:
Total Source partnered with Sumoblue to improve the efficiency and performance of their Google Ads account.
The primary objective was not just to scale, but to drive stronger returns while reducing wasted spend, ensuring long-term, sustainable growth.
The Challenge
Before working with us, the account showed:
- – High spend with inefficient returns
- – Over-reliance on volume rather than quality traffic
- – Limited optimisation across campaigns
- – Inconsistent performance year-on-year
The opportunity was clear:
👉 Increase return on ad spend while reducing overall cost
Key Strategies Implemented
Campaign Restructuring
Simplified account structure to prioritise high-intent traffic
Smart Bidding & Budget Allocation
Shifted spend towards top-performing campaigns and audiences
Search Term & Keyword Refinement
Eliminated wasted spend and focused on high-converting queries
Creative & Ad Optimisation
Improved messaging to better align with user intent
Ongoing Data-Driven Optimisation
Continuous testing and refinement to maximise performance
The Results
Since partnering with Sumoblue, Total Source has seen consistent, year-on-year improvements in both performance and efficiency. Through a strategic approach to Google Ads, we have significantly increased return on ad spend while reducing overall cost, all while maintaining stable conversion value. The result is a leaner, more effective account that delivers stronger returns from higher-quality traffic.
2023 vs 2022: Significant Efficiency Gains
This marked a major shift from volume-driven performance to profit-driven performance
2024 vs 2023: Continued Growth & Stability
The account became leaner, smarter, and more profitable
2025 Year-to-Date: Record Performance
Performance is now consistently strong and highly efficient
Key Takeaways
✔ Efficiency improved year-on-year
✔ Spend decreased while returns increased
✔ Higher-quality traffic replaced wasted clicks
✔ Long-term, sustainable growth achieved
Conclusion
Through a focused and strategic approach to Google Ads, Sumoblue transformed the Total Source account into a high-performing, cost-efficient acquisition channel.
We would be happy to do a FREE Google Ads audit for you – this tells you your Google Ads strengths and weaknesses, and compares you to your competitors. Want to find out more? Schedule your free strategy session with us today.
