UKTekni Industrial UK
Scaling Growth While Driving Greater Efficiency Through Google Ads
Results
187%
Increase in ROAS During Scaling Phase (2024 vs 2023)
64%
Increase in ROAS While Reducing Spend (2025 YTD)
Overview:
Tekni Industrial UK partnered with Sumoblue to transform the performance of their Google Ads account.
The goal was clear:
👉 Increase visibility and drive significant growth – while improving return on investment over time
The Challenge
At the outset, the account was underperforming:
- – Low return on ad spend
- – Limited scale and visibility
- – Inefficient budget utilisation
- – Minimal data to support optimisation
The account required both:
👉 Aggressive scaling to unlock growth
👉 Strategic optimisation to ensure long-term efficiency
Key Strategies Implemented
We implemented a two-phase approach to drive sustainable performance:
Phase 1: Scaling for Growth
- – Expanded campaign coverage to capture more demand
- – Increased visibility across high-intent search terms
- – Built data volume to inform smarter decision-making
- – Introduced structured bidding strategies to support growth
Phase 2: Optimising for Efficiency
- – Refined targeting to prioritise high-quality traffic
- – Reduced wasted spend through search term optimisation
- – Reallocated budget towards top-performing campaigns
- – Continuously tested and improved ad creatives and messaging
The Results
Since partnering with Sumoblue, Tekni Industrial UK has experienced significant growth in both scale and efficiency. Following an initial phase of rapid expansion, we successfully improved return on ad spend year-on-year while reducing overall cost. This has resulted in a more efficient, data-driven account that delivers stronger performance from increasingly targeted, high-quality traffic.
Year 1: Building Momentum
The account successfully transitioned from low activity to high growth potential
Year 2: Rapid Growth
This phase unlocked major revenue growth through strategic scaling
2025 Year-to-Date: Efficiency at Scale
The account evolved into a highly efficient, performance-driven channel
Key Takeaways
✔ Significant growth achieved through strategic scaling
✔ Return on ad spend improved year-on-year
✔ Spend reduced while performance continued to increase
✔ Shift from high volume to high-quality traffic
✔ Long-term, sustainable performance established
Conclusion
Through a structured and strategic approach to Google Ads, Sumoblue successfully scaled and optimised the Tekni Industrial UK account.
This case study demonstrates the power of:
👉 Scaling first to unlock growth
👉 Then refining to maximise efficiency
The result is a high-performing Google Ads account that delivers stronger returns with smarter spend.
We would be happy to do a FREE Google Ads audit for you – this tells you your Google Ads strengths and weaknesses, and compares you to your competitors. Want to find out more? Schedule your free strategy session with us today.
