UKTekni Industrial USA
Transforming Google Ads from Loss-Making to High-Performing
Results
1,970%
Increase in ROAS from 2023 to 2025
61%
Increase in ROAS While Reducing Spend (2025 YTD)
Overview:
Tekni Industrial USA partnered with Sumoblue to completely overhaul the performance of their Google Ads account.
The objective was clear:
👉 Turn an underperforming account into a scalable and profitable acquisition channel
The Challenge
At the beginning, the account faced significant issues:
- – Very low return on ad spend
- – High cost relative to performance
- – Limited conversion volume
- – Inefficient targeting and budget allocation
👉 The account was not delivering a sustainable return
Key Strategies Implemented
We implemented a full transformation strategy focused on both growth and efficiency:
Phase 1: Rebuilding the Foundation
- – Restructured campaigns for clarity and control
- – Refined keyword targeting to focus on intent
- – Eliminated wasted spend across low-performing areas
- – Introduced conversion-focused bidding strategies
Phase 2: Scaling Performance
- – Increased investment in high-performing campaigns
- – Expanded reach across relevant, high-value searches
- – Leveraged data to optimise targeting and bidding
- – Continuously tested and improved ad creatives
Phase 3: Driving Efficiency- – Focused on high-quality traffic over volume
- – Reduced unnecessary spend while maintaining growth
- – Fine-tuned campaigns to maximise return on ad spend
- – Focused on high-quality traffic over volume
The Results
Since partnering with Sumoblue, Tekni Industrial USA has undergone a complete transformation in performance. What began as a low-return account has evolved into a highly efficient and profitable acquisition channel. Through a strategic approach to Google Ads, we significantly increased return on ad spend while scaling conversion value and reducing inefficiencies, resulting in stronger, more consistent performance driven by high-quality traffic.
Year 1: Turning Performance Around
The account moved from loss-making to growth-ready
Year 2: Rapid Growth
This phase marked a shift to scalable, reliable performance
2025 Year-to-Date: High Efficiency & Profitability
The account is now a highly profitable and efficient marketing channel
Key Takeaways
✔ Transformed from loss-making to highly profitable
✔ Return on ad spend improved dramatically year-on-year
✔ Strong growth in conversion value
✔ Reduced spend while increasing efficiency
✔ Built a scalable, long-term acquisition strategy
Conclusion
Through a strategic and structured approach to Google Ads, Sumoblue successfully transformed the Tekni Industrial USA account.
This case study highlights the impact of:
👉 Rebuilding weak foundations
👉 Scaling intelligently
👉 Optimising for long-term profitability
The result is a Google Ads account that now delivers consistent, efficient, and scalable growth.
We would be happy to do a FREE Google Ads audit for you – this tells you your Google Ads strengths and weaknesses, and compares you to your competitors. Want to find out more? Schedule your free strategy session with us today.
