E-commerce PPC Agency Dublin
There is no cookie cutter or one size fits all solution. That’s why, unlike other E-commerce PPC agencies in Dublin, we take time to get to know your business.
Unlike other forms of advertising, Pay-Per-Click (PPC) puts you in complete control of your budget and audience. PPC advertising is also highly efficient as it places you in front of people who are actively searching what you have to offer. When advertisers apply PPC practices correctly, it produces excellent ROI.
Why SumoBlue for your PPC Management?
We have the global experience other PPC agencies don’t, with experience in both Australian and Irish onmi-channel markets. Unlike other PPC agencies, we take time to understand your products and services, your business goals, and your overall long term objectives. Without first getting to know your business, valuable time can be wasted.
For example, which of your products/services yields the greatest margin? Are there stock issues on certain lines? How does delivery factor in on each sale? As you can see, each of these questions draws up issues that can affect a PPC campaign. Understanding these questions will improve your PPC campaigns efficiency.
Google Search Campaigns
We apply our very own ‘secret sauce’ when building and optimising search campaigns. We do this with the added ingredients of Google’s audience and remarketing data. From there, we use our tools to optimise and test ad and keyword performance to deliver the greatest ROI.
Google Shopping
Unlike the majority of PPC agencies in Dublin, we have the experience other agencies don’t. Our founding team ‘cut their PPC teeth’ in Australia, managing huge Google Shopping campaigns since 2012. They helped some of the biggest e-commerce clients including Europcar, My Pet Warehouse, and Coles Liquor Group.
Remarketing
Over 98% of people who visit your website will never return to your again. Isn’t that a waste of your initial time to get them there in the first place? Especially if you have expensive TV and Radio running. Re-marketing is a great way to re-engage those previous customers back into the funnel. Whether you’re an e-commerce store, or bricks and mortar, we can help you win those visitors back.
Display Ads
We can target relevant audiences on websites and apps your ideal customers browse on. We can create display ads that showcase your brand message to drive action and brand affinity.
YouTube Ads
Ireland has one of the highest YouTube usage rates in Europe. With an average person spending 40 minutes on YouTube every day. YouTube gives you many options to reach your customers at any stage of the funnel. We have the creative geniuses to deliver a stunning video message your customers will love.
SEO (Search Engine Optimisation)
Unlike other PPC agencies, we understand that PPC and SEO are not exclusive. But rather they are critical to one another in driving first class performance in both fields. This is due to Google taking away all the intelligent metrics used for SEO campaigns within Google Analytics. So you can be assured that our SEO tactics and strategies are based on solid data from the Google Adwords platform on keywords that convert.
Bing Ads
Bing Ads is often overlooked in a PPC strategy, and it’s easy to see why, with less than 3% of the market share in Ireland you would be forgiven for overlooking it as a traffic and revenue driver.
However, across multiple campaigns in both Australia and Ireland, we’ve consistently seen double conversion rates, and a twice as low cost per sale compared to Google Adwords. In a study conducted on Search Engine Watch, it also showed CPA (Cost-per-acquisition) cut in half on Bing compared to Google.
Shopping Sites
If you own an e-commerce store, we can put your website in front of eager shoppers wanting to buy your product. Ireland’s most popular shopping comparison site Pricespy allows you to showcase your products to people in-market. We can help build the feed required so you’re up and running in no time.
Affiliate Marketing Partners
We have the experience and partnerships with some of Ireland’s leading affiliate network groups. Affiliate marketing usually works on a commission basis. Meaning you only pay an agreed percentage.
SEM Tools that we use
According to Google, over 15% of searches are completely new. We use tools to analyse trends that identify keyword opportunities that reduce waste and drive revenue.
