UKBarnes
Relevant searches, relevant ads, relevant products.
Results
1261.21%
Average ROAS of in year 2
106.8%
increase in ROAS comparing Year 2 to Year 1
How we did it
- Segmented Google Shopping strategy
- Dynamic search ads
- Excluded all brand searches
- Long tail search strategy
Strategy
Barnes is Australia and New Zealand's #1 retailer for creators. They make and sell sculpting, clays, waxes, mould making silicones, and much more. They are features in many Hollywood motion pictures including Pirates of the Caribbean.
Following the pandemic, and the big shift to online, they needed a partner that was going to get them online, fast! And with a strategy that would safeguard their competitive advantage. We carefully assessed their target market, and launched their Google Shopping, Search & Display strategy that would safeguard their market leader position
Continue Growth in Year 3
We have continued the growth after two years of collaboration.
Stephen and his team continue to be a important partner as we adjust to this new normal for our business.
We have been working with SUMOBLUE since last November for my client,
barnes.
His knowledge and professionalism is second to none and he has been a huge addition to our online business.
We have seen fantastic growth since our work with him started and look forward to seeing this continue.
I would highly recommend SUMOBLUE
Nicole Barnes
We have continued the growth after two years of collaboration. Stephen and his team continue to be a important partner as we adjust to this new normal for our business.
