Sumoblue Shortlisted for Two Awards at the Digital Media Awards

I’m incredibly proud to share that Sumoblue has been shortlisted for not one, but two categories at the 2025 Digital Media Awards here in Ireland:

🏆 Best Newcomer
🏆 Best in Retail & Consumer Goods

These nominations are more than just industry recognition, they’re a reflection of the trust our clients place in us, the ambition of the brands we partner with, and the relentless hunger of the Sumoblue team to push boundaries in digital marketing.

We’re humbled to share that Sumoblue and our client @ElectroCityIRL. have been shortlisted as finalists at the @digitalmedia_ie for;

🏆 Best Newcomer
🏆 Best in Retail & Consumer Goods

These nominations mean a lot, not just for us, but for our clients who put their trust in… pic.twitter.com/mnU6uxxDz8

— Stephen Frazer – Digital Marketing Agency Owner (@artfrazer) September 9, 2025

A Special Mention to ElectroCity

I want to give a huge thank you to ElectroCity.ie, one of Ireland’s leading electronics retailers, who partnered with us on the campaign that brought us here. Working with Clare Mullen, Dylan Meagher, Jayne Harding, and Ronan McDermott has been nothing short of inspiring. Their openness to bold ideas, their collaborative spirit, and their drive for growth made this success possible.

ElectroCity are not just clients, they’re true partners. They challenged us, trusted us, and together we’ve achieved results that we’re all proud of.

The Challenge: Growth in a Competitive Market

When we began working with ElectroCity.ie in July 2023, they were facing a familiar challenge: how to scale online revenue efficiently in a fiercely competitive retail landscape. The goal wasn’t simply to grow, it was to grow smarter, increase ROAS, and make every euro work harder.

Our Strategic Approach

What made the difference wasn’t more ad spend, it was precision, timing, and creativity. Our strategy included:

• Performance Max optimisation & budget reallocation to stop wasted spend and fuel high-potential product areas.

• Seasonal gifting campaigns in Q4, aligning with consumer demand during peak retail periods.

• Dynamic segmentation via custom labels in Google Merchant Center, ensuring the right products shone at the right times of year.

• Enhanced creative services—from design to video production—that elevated ElectroCity’s message and drove higher engagement.

This wasn’t just campaign management—it was a blueprint for sustainable, profitable growth.

The Results

The impact speaks for itself:

📈 989.37% increase in ROAS (Q4 2023 vs. Q4 2022)
📈 551.83% increase in ROAS (Q1 & Q2 2025 vs. Q1 & Q2 2024)

And we achieved this while strategically reducing overall ad spend.

One campaign I’m particularly proud of is our dedicated “Q4 Seasonal Gifting” campaign. By honing in on key gifting categories during the busiest retail season, we unlocked remarkable results, proving the power of aligning data-driven insights with consumer behavior.

Looking Ahead

Being shortlisted for two awards at the Digital Media Awards is a milestone for Sumoblue—but it’s also just the beginning. Recognition like this reminds me that great things happen when ambitious clients and passionate teams come together with a shared vision.

To ElectroCity, thank you again for your trust and partnership—you are superb clients and collaborators. To the Sumoblue team, thank you for bringing your energy, creativity, and drive every single day.

Congratulations to all the other finalists—we look forward to celebrating the best of digital marketing on October 10th at the Radisson Blu Royal Hotel in Dublin.

Onwards 🚀

— Stephen Frazer, CEO of Sumoblue