In the October 2023 edition of the Microsoft Advertising product roundup, Kevin Slat, Product Marketing Manager, highlights key updates and news relevant to PPC advertisers and ecommerce owners. These updates include: Audience Ads Updates: Microsoft Audience Ads allow advertisers to target their ideal audience based on Microsoft’s understanding of interests and consumer intent signals. The […]
A post I recently published on Linkedin. It’s important to get these things write before you invest money with any Google Ads agency Don’t Segment If You Have Low Stock Levels: One common mistake many advertisers make is segmenting their ads, particularly if they have low stock levels or frequently experience best-selling products going out […]
In the world of digital advertising, Google Ads stands as a titan, connecting businesses with their target audiences through a pay-per-click model. However, recent revelations such as Google’s admission to quietly adjusting ad prices to meet targets in September 2023, underscore the the lack of trust already there between advertisers and the search giant. in […]
When Google Merchant Center Website Crawl Is Not an Option Google Merchant Center is a platform that allows businesses to showcase their products on Google. It provides a way for customers to find and buy products from retailers who sell online. One of the essential features of the Merchant Center is the ability to use […]
Anyone else seeing this? “All networks (recommended)” in a Google Search campaign. First time I’ve seen this. Hopefully this stays as optional? @GoogleAds @GinnyMarvin pic.twitter.com/Crcspi41at — Stephen Frazer (@artfrazer) March 27, 2023 Google now recommending that ‘display’ network is selected by default on ‘search campaigns’. By and large, display network gives higher CPAs, and low […]
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