I’m incredibly proud to share that Sumoblue has been shortlisted for not one, but two categories at the 2025 Digital Media Awards here in Ireland: 🏆 Best Newcomer🏆 Best in Retail & Consumer Goods These nominations are more than just industry recognition, they’re a reflection of the trust our clients place in us, the ambition […]
In the October 2023 edition of the Microsoft Advertising product roundup, Kevin Slat, Product Marketing Manager, highlights key updates and news relevant to PPC advertisers and ecommerce owners. These updates include: Audience Ads Updates: Microsoft Audience Ads allow advertisers to target their ideal audience based on Microsoft’s understanding of interests and consumer intent signals. The […]
A post I recently published on Linkedin. It’s important to get these things write before you invest money with any Google Ads agency Don’t Segment If You Have Low Stock Levels: One common mistake many advertisers make is segmenting their ads, particularly if they have low stock levels or frequently experience best-selling products going out […]
When Google Merchant Center Website Crawl Is Not an Option Google Merchant Center is a platform that allows businesses to showcase their products on Google. It provides a way for customers to find and buy products from retailers who sell online. One of the essential features of the Merchant Center is the ability to use […]
Anyone else seeing this? “All networks (recommended)” in a Google Search campaign. First time I’ve seen this. Hopefully this stays as optional? @GoogleAds @GinnyMarvin pic.twitter.com/Crcspi41at — Stephen Frazer (@artfrazer) March 27, 2023 Google now recommending that ‘display’ network is selected by default on ‘search campaigns’. By and large, display network gives higher CPAs, and low […]
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