Google’s New “Buy” Button: What Retailers Need to Know Google has quietly added a “Buy” button to product listings. Tap it, pay with Google Pay, done. The shopper never lands on your website. It’s called UCP checkout (short for Universal Commerce Protocol). And if you sell online, it’s the biggest change to Google Shopping since […]
There is a lot of noise around ChatGPT Ads right now. Some of it is justified. OpenAI has already introduced a beta self-serve Ads Manager, CPC bidding, CPM buying, pixel-based measurement and Conversions API. It has also said advertisers can create campaigns through partners or through the new beta Ads Manager. That matters. Because this […]
If you’re the Head of Marketing for a retail brand, and your best-selling or highest-margin products aren’t appearing in Google Shopping, I can tell you from experience: this is rarely a bidding issue. It’s almost always a Merchant Center health issue. In 2026, with Google Merchant Center Next reshaping how feeds, shipping signals, structured data […]
A Retail Director’s Guide to Predicting Google Ads ROI in a Volatile UK & Ireland Market In 2023–2024, Performance Max created what many retailers quietly called the Goldilocks era. Revenue rose.ROAS looked strong.Scaling felt easy. That window has closed. In 2026, AI bidding is no longer a competitive advantage — it’s the baseline. Today, the […]
Last night, Friday, 10th October 2025, we attended the Digital Media Awards 2025 at the Radisson Blu Royal Hotel in Dublin. As CEO of Sumoblue, I was joined by my wife and COO, Stephanie Dever, and the Marketing Specialist & Dynamo for ElectroCity, Jayne Harding. A Reception, Dinner & Delight The evening began with a […]
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