Last night, Friday, 10th October 2025, we attended the Digital Media Awards 2025 at the Radisson Blu Royal Hotel in Dublin. As CEO of Sumoblue, I was joined by my wife and COO, Stephanie Dever, and the Marketing Specialist & Dynamo for ElectroCity, Jayne Harding. A Reception, Dinner & Delight The evening began with a […]
Yesterday, Friday, 25th September, we had the chance to attend Shelbourne Football Club’s fundraiser at the Mansion House. It was one of those nights where you’re reminded that football is about more than just what happens on the pitch, it’s about community, connection, and the people who give their time and support to keep a […]
I’m incredibly proud to share that Sumoblue has been shortlisted for not one, but two categories at the 2025 Digital Media Awards here in Ireland: 🏆 Best Newcomer🏆 Best in Retail & Consumer Goods These nominations are more than just industry recognition, they’re a reflection of the trust our clients place in us, the ambition […]
In the October 2023 edition of the Microsoft Advertising product roundup, Kevin Slat, Product Marketing Manager, highlights key updates and news relevant to PPC advertisers and ecommerce owners. These updates include: Audience Ads Updates: Microsoft Audience Ads allow advertisers to target their ideal audience based on Microsoft’s understanding of interests and consumer intent signals. The […]
A post I recently published on Linkedin. It’s important to get these things write before you invest money with any Google Ads agency Don’t Segment If You Have Low Stock Levels: One common mistake many advertisers make is segmenting their ads, particularly if they have low stock levels or frequently experience best-selling products going out […]
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